What is SEO today

SEO is at its core art and science that simplifies the task of finding high-quality search engine content. The key aspect here is “quality content” that helps customers receive answers that lead to purchases or other business tasks.

Most of Google’s algorithms are designed to promote good content and punish spam. While it may not always seem like most of Google’s best SEO practices are really on your side, all you have to do is learn them and master them.

For example, here are some SEO techniques that are lively and good to use:

⦁ Using keywords that address the customer’s needs.
⦁ SEO-copywriting and internal site optimization.
⦁ Attracting links.
⦁ Optimization of internal connections.
⦁ Technical aspects of SEO (everything related to improving search engine engagement).
⦁ Optimization for engagement and communication of visitors.
Quality content is good, optimized content is even better.

If search engines try to reward high-quality content that makes it more visible on search, isn’t it enough to just create good content and make it work? Unfortunately no.

Although search engines have become smarter and more operational, they have begun to analyze content better, many web pages pale in comparison to people’s ability to differentiate the nuances and meaning of content. That is, it is very important to send the right signals to the search engines and make their understanding as simple as possible.

Content quality is down to its relevance to users and there is no better way to target content to the consumer than through keywords. Each search begins with the fact that a person enters keywords in the search form and ends with one click on one of the search results presented.

By optimizing the text of the page, titles and meta descriptions, you can have a positive effect in attracting search and ranking traffic, especially for sites that are powerful in other aspects.

Links play a role.

Despite a recent message from Google about reducing the impact of links, which is very important, it does not refer to good links. Finding a link is important for search engines to search for new content, so the more site links (from relevant and high-quality sources), the greater the likelihood that search engines will find your content.

Don’t think that links are more important than quality content, or that it’s enough to rely on bad content to get it right. Not only does good content attract high-quality links (through effective advertising or social media dissemination), it also increases visitor engagement, which also increases conversions.

Social alerts and links from other sites are also important, so you need to make sure that your content creation efforts also include efforts to distribute/promote this content through social networks. Google+, Facebook and Twitter should be used by default when advertising content on social media. Just make sure you distribute a lot of other useful content to your groups/accounts, not just your own.

It is important not only to get quality links but also to monitor and possibly remove low-quality links, especially if you received a message from Google about unnatural links. Continuous monitoring of the reference profile is a good safeguard as bad connections have a cumulative effect and it will be very difficult to clear the profile when this becomes a real problem.

Technical issues can prevent search engines (and people) from searching and engaging in content.

Even though a lot of SEO is changing, the chances of new algorithms starting to penalize / filter well-functioning sites from a technical point of view are very small. Do you want your site to load slowly?

It is very important to optimize the site so that pages load faster, content is accessible for indexing, navigation is understandable. People will leave the site and never come back if they mess up or wait too long, the same goes for search engines.

Small technical mistakes can have big consequences. For example, unexpectedly blocking the pages of the entire site from being indexed by a robots.txt file not only kills SEO but makes it very simple. Often developers block sections of the site to implement changes and, unfortunately, forget to restore robots.txt.

It would be a good practice to have one team check for any issues following the global updates or on an ongoing basis.

SEO is lively and fast-paced.

By definition, SEO is an effort to improve the content of content so that search engines and search engine users find it. While people use search engines to search for information and the business has content that their customers want to find, SEO will be important. And shortly, nothing will change.