SEO Guide for Beginner’s – Search Engine Optimization tips, lessons, articles, latest news end etc.
In the era of computer technology online, the presence of a business is a must. Whether you offer travel services, sell clothes or manage your own restaurant – you want to be where you are your potential customers! But having your site, blog or facebook page is not enough if you are not sure that your message reaches its audience …
There has been much talk about SEO in recent years, and although people are increasingly educated on the subject, there is still a widespread mystery about what it is, how it works and, most importantly, how to work for our benefit? That’s what we’re going to try to tell you today.
What is SEO?
SEO comes from Search Engine Optimization or, in simple terms, search engine optimization. But like everything else and the search engines are evolving, their algorithms are evolving and “learning” to better recognize the meaning behind every search, not just the keywords it contains. Therefore, optimization for search engines over time undergoes metamorphosis and becomes optimization for people (and their intentions).
The optimization process is not a one-time. The real benefit is derived when good practices are applied over an extended period of time and combine different methods of action.
Generally speaking, SEO optimization is divided into two types – on-page and off-page.
Here are the processes and factors that are related to the site itself and its elements. This may include content on pages, links to and from the site, metadata, URLs, overall architecture, sitemap. Except for the first two, the other elements are built once. However, content and links need constantly adding and refreshing to deliver the desired result. The key word is “Relevance”! If you are looking for customers for your florist business, you will not impress anyone with articles about cars or links that lead to such sites. Moreover, search engine algorithms have evolved to an extent that can punish your site for inappropriate content or links to irrelevant pages.
External optimization encompasses all processes that help our business gain popularity through external resources. These can be social networks, specialized catalogues, forums, directories, news sites, even alternative search engines. Remember the keyword? Yes, the relevance here is of fundamental importance. The purpose of external resources is to complement your online appearance and create a positive reputation for you. This can easily be achieved by giving people what they need – engaging and useful articles, in-depth analyzes, intriguing games or special promotions. Put yourself in the “shoes” of your audience and think about what content you would need, what texts/announcements are of interest to you and excite your curiosity? Ultimately, one of the most useful sources of information can be yourself!
SEO vs. PPC
To fully understand what SEO is, we need to compare the other way to attract an audience online. With Pay-per-click (PPC), you pay the search engine to show your ad at the beginning of the results. Every click by a user takes part of your PPC budget. Let’s look at the main differences between the two types of techniques:
SEO techniques are organic, and those at PPC – paid; SEO is an ongoing process. PPC results are immediate but cost-effective; Paid search is aimed at the top ranking. Organic trafficking builds reputation and authority; Purchase cycle is maximal in PPC and extended in SEO methodologies; Organic traffic accounts for 90% of all web traffic.
So, can we already summarize what SEO is? Search engine optimization, but also for people. Covers processes both on and off the site. Prolonged and (to a large extent) free method with long-lasting results.